Introduction
Every time you check your inbox, you’re likely to come across a bunch of emails from brands, stores, or online services—whether it’s special offers, reminders, product updates, or newsletters.
Now, you might think,
“Who even reads marketing emails these days?”
But here’s the surprising truth: email still works — really well.
It may not be as shiny as Instagram or trending like YouTube,
but email brings consistent results, builds loyal customers, and often gives the highest return on investment in digital marketing.
Let’s break it all down.
Table of Contents
1. What Is Email Marketing?
2. Why Email Still Matters in 2025
3. Types of Marketing Emails
4. How Email Marketing Actually Works
5. Key Tools You Need
6. Smart Tips to Get More Opens, Clicks, and Sales
1. What Is Email Marketing?
Email marketing is simple — you send emails to a group of people (usually your customers or subscribers) to inform, engage, promote, or sell something.
But it’s not just random messages.
It’s targeted, planned, and personalized.
Let’s say you run a bakery.
You collect emails from your customers who order online.
Every week, you send them updates like:
“New chocolate croissants now available!”
“Get 10% off on Sunday morning orders”
“Here’s a recipe you can try at home”
That’s email marketing. It helps you stay in touch, stay remembered, and most importantly — keep selling.
2. Why Email Still Matters in 2025
You may ask — “Isn’t everyone on Instagram or WhatsApp now?”
Yes, they are. But here’s what makes email special:
Direct access: It lands right in their inbox. No algorithm decides whether they see it or not.
Emails get more respect than your average social media update.
Plus, you own your email list. Social media sites can
change their minds whenever they want.
Want good returns? Studies show email marketing can bring in ₹40 for every ₹1 you spend. Not bad, huh?
And the best part? You can automate everything. Set up your emails, and they’ll run all day, every day.
In short, email is stable, private, and profitable.
3. Types of Marketing Emails.
- Welcome Emails
When someone joins your list or buys something, send a warm welcome. This sets the tone.
Example:
“Hi Ankit! Thanks for signing up. We’re so glad you’re here!”
- Promotional Emails
These are your classic sales emails. Offers, discounts, new products — all go here.
Example:
“Flat 20% off on all skincare products — this weekend only!”
- Newsletter Emails
These are informative and engaging. You share updates, stories, tips, or industry news.
Example:
“5 Quick Exercises You Can Do at Your Desk (Health Tip #4 is gold!)”
- Abandoned Cart Emails
If someone adds a product to the cart but doesn’t check out, this email reminds them.
Example:
“Still thinking it over? Your t-shirt is waiting for you!”
- Transactional Emails
These are order confirmations, shipping info, receipts. They’re not always promotional, but still crucial.
Example:
“Your order #45673 has been shipped. Track it here.”
4. How Email Marketing Actually Works.
Let’s be real—you open your inbox and boom, there’s another brand sliding in, dangling a “limited time offer” or some “big news” you probably didn’t ask for. Basically, companies snag your email when you sign up for something, buy a product, or just lurk on their website for a bit too long. Then, they blast out messages using fancy software, hoping you’ll bite—buy something, click around, whatever keeps you in their orbit.
Here’s the thing: ads fade away in a blink. But emails? They stubbornly camp out in your inbox until you deal with them. That’s the whole magic trick—email marketing is personal, cheap, and actually gets in your face. Honestly, it’s one of the few ways brands can cut through the noise, maybe even get you to care. Or at least click.
5. Key Tools You Need.
You wanna crush it with email marketing? You gotta have some solid gear in your arsenal.or Brevo. Those guys are the backbone, the whole “send a thousand emails without losing your mind” thing. Next up, don’t torture your readers with ugly emails. Grab a template tool that’s drag-and-drop (because who has time to code?), and make sure it looks good on your phone. Analytics? Absolutely non-negotiable. You gotta know who’s opening, who’s ghosting, and who’s actually buying stuff. Oh, and collecting emails—don’t just stand there, slap a pop-up or an embedded form on your site. Gotta catch ‘em all, right? Last thing: automation. You want your emails going out while you’re chilling, not glued to your laptop. Get these tools, and suddenly email marketing feels less like a chore and more like, well, winning.
6. Smart Tips to Get More Opens, Clicks, and Sales.
Wanna get people actually opening your emails—and hey, maybe even forking over some cash? You gotta nail the subject line first. For real, if that’s a snoozefest, your email’s dead on arrival. Make it catchy, but don’t turn it into some weird riddle, alright?
Also, save the novel for your memoir. Keep your emails short and punchy. A pic or two? Solid move. But nobody signed up for your digital scrapbook, so chill with the photo dump.
Oh, and timing is everything. Don’t blast your list when they’re all off in dreamland at 3 a.m. Wanna get fancy? Mess around with A/B testing. Sometimes just changing a single word or switching up that button color can work magic. Little changes, big results. That’s the whole deal.
